In collaboration with Daniel Hertli, i developed a comprehensive redesign of the corporate identity for the Swiss architectural firm Imhof Baggenstoss. The starting point was the reorganization and restructuring of the firm, which needed to be reflected consistently across all aspects of their branding.

The conceptual idea of the project was simple at its core: reduction. Without images, without colors – solely through the power of typography and the precision of black on white, we crafted a corporate design that captures the essence of Baggenstoss Imhof’s work. Clean lines, a structured arrangement of elements, and a deliberate simplicity lend the design a timeless elegance, emphasizing the essentials: architecture.

With this minimalist approach, we established a cohesive identity that not only conveys the architects' philosophy – reduction and beauty in simplicity – but also provides a flexible foundation for their future growth and communication.