FUX AG – End of FM (UKW) Campaign

To mark the end of FM broadcasting in Switzerland and the transition to DAB, I created a visual concept for a customer mailing by FUX AG, a Zurich-based company specializing in broadcast and communications technology.

The challenge: communicate the shift in a way that’s clear, slightly provocative, yet diplomatic – without alienating long-time FM fans.

Our solution: a symbolic and unmistakably local gesture. We chose the Uetliberg transmission tower – a well-known Zurich landmark and actual broadcast site – as the central visual. In the image, the classic «UKW» sign is shown falling off the tower, while a bold new DAB sign takes its place.

A clear message, visible from (almost) everywhere:

FM is out – DAB is here to stay.