Consumer Penetration Unlimited
While marketers bombard consumers with billions of digital ads, the good old print ad keeps losing ground. To counter this trend, the Newspaper Marketing Association commissioned Ogilvy & Mather Frankfurt to reposition print as a superior advertising environment.

I was brought on to create all the 3D illustrations for the campaign.

The result is a surreal, exaggerated world of marketing and media—a grotesque Tower of Penetration, through which we journey from the chaotic entrance hall to the dizzying top floor.

Experience a world full of play, struggle, and absurdity—inside the Tower of Penetration.
More relevant today than ever.