With the takeover by Gian and Nico Gross, Restaurant Rosengarten needed a fresh visual identity. Instead of reinventing the wheel, I focused on what was already there: the existing lettering on the historic façade. Vectorizing it and using it as the logo for the new key visual was an obvious choice – when history fits seamlessly into a corporate design, it should be embraced.

The restaurant offers classic, traditional cuisine in a rustic yet modern setting, with a beautiful garden that sets the scene for unforgettable summer evenings. We wanted to capture this atmosphere visually, which is why I brought in the talented John Hollander. His signature, minimal scribble style perfectly conveys the mood and gives the new website a warm and authentic character.