Invitation Only!

The 300 richest people in Switzerland — handpicked by Bilanz magazine — gather to raise their glasses to themselves. Champagne flows, egos glow, and the air is thick with power and privilege. But where could such a celebration take place?
Only at Hotel RICH — the ultimate hotspot for the fabulously wealthy (and fabulously self-aware). A place where luxury has no ceiling and the guest list is tighter than a Swiss bank vault.
This tongue-in-cheek concept became the cover for Bilanz’s most widely read annual issue. And yes, we had some fun with it:
Exactly 300 party guests fill the scene.
Go ahead — count them.